Internet Rule of Thumb Don't Read the Comments

Hypothesis that more than people will lurk in a virtual community than will participate

Pie chart showing the proportion of lurkers, contributors and creators nether the xc–9–one principle

In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an cyberspace community, stating that only 1% of the users of a website add content, while the other 99% of the participants only lurk. Variants include the ane–9–90 rule (sometimes xc–9–1 principle or the 89:x:ane ratio),^[ane] which states that in a collaborative website such every bit a wiki, 90% of the participants of a customs only consume content, 9% of the participants modify or update content, and 1% of the participants add content.

Similar rules are known in computer science; for instance, the 80/20 dominion known every bit the Pareto principle states that twenty percentage of a group will produce 80 percent of the activity regardless of how the activity is defined.

Definition [edit]

Co-ordinate to the ane% rule, almost 1% of Internet users are responsible for creating content, while 99% are simply consumers of that content. For case, for every person who posts on a forum, generally near 99 other people view that forum but exercise not mail. The term was coined by authors and bloggers Ben McConnell and Jackie Huba,^[ii] although earlier references to the same concept^[iii] did not use this proper noun.

The terms lurk and lurking, in reference to online activity, are used to refer to online observation without engaging others in the community.^[4]

A 2005 study of radical Jihadist forums found 87% of users had never posted on the forums, xiii% had posted at to the lowest degree once, 5% had posted 50 or more than times, and only 1% had posted 500 or more times.^[five]

A 2014 peer-reviewed newspaper entitled "The 1% Rule in Four Digital Health Social Networks: An Observational Study" empirically examined the i% rule in wellness oriented online forums. The paper concluded that the 1% rule was consequent across the iv back up groups, with a handful of "Superusers" generating the vast bulk of content.^[6] A written report later that year, from a dissever grouping of researchers, replicated the 2014 van Mierlo written report in an online forum for depression.^[vii] Results indicated that the distribution frequency of the 1% dominion fit followed Zipf'southward Law, which is a specific type of a power police force.

The "90–nine–i" version of this dominion states that for websites where users can both create and edit content, ane% of people create content, 9% edit or modify that content, and 90% view the content without contributing.

The actual pct is likely to vary depending upon the subject matter. For case, if a forum requires content submissions as a status of entry, the percentage of people who participate will probably be significantly higher than one percent, simply the content producers volition all the same be a minority of users. This is validated in a written report conducted by Michael Wu, who uses economic science techniques to clarify the participation inequality across hundreds of communities segmented by industry, audience blazon, and community focus.^[8]

The 1% rule is often misunderstood to utilise to the Internet in full general, but it applies more specifically to any given Internet community. It is for this reason that one can encounter evidence for the 1% principle on many websites, just aggregated together 1 can see a dissimilar distribution. This latter distribution is still unknown and likely to shift, merely various researchers and pundits accept speculated on how to narrate the sum total of participation. Research in late 2012 suggested that only 23% of the population (rather than ninety percentage) could properly be classified as lurkers, while 17% of the population could be classified as intense contributors of content.^[9] Several years prior, results were reported on a sample of students from Chicago where 60 percent of the sample created content in some form.^[x]

Participation inequality [edit]

A similar concept was introduced by Will Hill of AT&T Laboratories^[xi] and later cited by Jakob Nielsen; this was the primeval known reference to the term "participation inequality" in an online context.^[12] The term regained public attention in 2006 when it was used in a strictly quantitative context within a weblog entry on the topic of marketing.^[2]

See as well [edit]

• Digital citizen
• Netocracy
• Sturgeon's police force
• Silent bulk
• Lotka's law

References [edit]

1. ^ Arthur, Charles (20 July 2006). "What is the 1% rule?". The Guardian.
2. ^ ^{a b} McConnell, Ben; Huba, Jackie (May 3, 2006). "The i% Rule: Charting citizen participation". Church of the Customer Blog. Archived from the original on 11 May 2010. Retrieved 2010-07-x .
3. ^ Horowitz, Bradley (Feb 16, 2006). "Creators, Synthesizers, and Consumers". Elatable. Blogger. Retrieved 2010-07-10 .
4. ^ "What is Lurking? – Definition from Techopedia". Techopedia.com . Retrieved 2019-11-05 .
5. ^ Awan, A. N. (2007). "Virtual Jihadist media: Function, legitimacy, and radicalising efficacy" (PDF). European Journal of Cultural Studies. 10 (3): 389–408. doi:ten.1177/1367549407079713.
6. ^ van Mierlo, T. (2014). "The 1% Rule in Four Digital Health Social Networks: An Observational Report". Journal of Medical Internet Research. xvi (two): e33. doi:10.2196/jmir.2966. PMC3939180. PMID 24496109.
7. ^ Carron-Arthur, B; Cunningham, JA; Griffiths, KM (2014). "Describing the distribution of engagement in an Internet support group by mail service frequency: A comparison of the xc–9–one Principle and Zipf'due south Law". Cyberspace Interventions. 1 (4): 165–168. doi:x.1016/j.invent.2014.09.003.
8. ^ Wu, Michael (April 1, 2010). "The Economic science of 90–9–ane: The Gini Coefficient (with Cross Sectional Analyses)". Lithosphere Customs. Lithium Technologies, Inc. Retrieved 2010-07-10 .
9. ^ "BBC Online Conference Spring 2012: The Participation Option".
10. ^ Hargittai, E; Walejko, G. (2008). "The Participation Dissever: Content creation and sharing in the digital age". Information, Communication and Order. eleven (two): 389–408. doi:10.1080/13691180801946150.
11. ^ Loma, William C.; Hollan, James D.; Wroblewski, Dave; McCandless, Tim (1992). Edit wear and read wear. Proceedings of the SIGCHI Briefing on Human Factors in Computing Systems. ACM. pp. three–9. doi:10.1145/142750.142751. ISBN978-0-89791-513-7.
12. ^ "Community is Dead; Long Live Mega-Collaboration", Jakob Nielsen'due south Alertbox for August fifteen, 1997

External links [edit]

• The 90-9-ane Rule for Participation Inequality in Social Media and Online Communities by Jakob Nielsen, October 8, 2006.
• What is the one% rule? by Charles Arthur in The Guardian, July twenty, 2006.
• The 1% Dominion past Heather Green in BusinessWeek, May 10, 2006
• Institutions vs. Collaboration past Clay Shirky, July 2005, Video at 06:00 and 12:42

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Source: https://en.wikipedia.org/wiki/1%25_rule_%28Internet_culture%29

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